Post by mstsima on Jul 31, 2024 1:33:35 GMT -5
When a company invests in SEO, in other words, in search engine optimization, it is because it intends to create a solid brand on the internet. After all, we know that being in the top positions on Google is an important goal for the visibility of companies.
With that in mind, we have listed Black Hat techniques so that your company can stay well away from them and identify when “IT’S NOT SEO, IT’S A TRAP”!
Duplicate content
In other words, PLAGIARISM!!! This occurs when your company copies content that is prominently displayed on Google. Duplicate content can happen either because you appropriate a section that is not yours, or because you appropriate the entire text.
Hide content on page
Another very common Black Hat in content production is to insert more keywords, other relevant terms and links only thinking about search engines, without showing anything to the user. And while in the past this generated positive results, today it only generates penalties.
Keyword stuffing
The strategy consists of including a keyword on a given page Brazil Phone Number List as many times as possible, in an attempt to increase the page's keyword density and show relevance to search engines. It was one of the first Black Hat techniques used to try to manipulate Google.
Paid links
Paying a website to generate a link for you. This doesn't just apply to money, but also to offering a discount on the product or a benefit from the company, for example. Any link generated solely for a reward is considered a paid link.
Cloaking
This term represents a disguise or camouflage. However, in SEO, cloaking is the Black Hat that tries to fool Google with two versions of the same website. One made for the search engine, with the aim of achieving good positions, and another just for the user, with one or another optimization, but which would not be able to rank well because it does not provide the best experience for those browsing.
Doorway page (gateway page)
There is no commitment to a good user experience here. These are pages developed to rank well for certain terms. And when users access them, they are automatically redirected to a different site with the purpose of increasing traffic. Typically, this page tends to have shallow content, but it is well optimized with strategic keywords to occupy the top positions on Google and gain clicks.
With that in mind, we have listed Black Hat techniques so that your company can stay well away from them and identify when “IT’S NOT SEO, IT’S A TRAP”!
Duplicate content
In other words, PLAGIARISM!!! This occurs when your company copies content that is prominently displayed on Google. Duplicate content can happen either because you appropriate a section that is not yours, or because you appropriate the entire text.
Hide content on page
Another very common Black Hat in content production is to insert more keywords, other relevant terms and links only thinking about search engines, without showing anything to the user. And while in the past this generated positive results, today it only generates penalties.
Keyword stuffing
The strategy consists of including a keyword on a given page Brazil Phone Number List as many times as possible, in an attempt to increase the page's keyword density and show relevance to search engines. It was one of the first Black Hat techniques used to try to manipulate Google.
Paid links
Paying a website to generate a link for you. This doesn't just apply to money, but also to offering a discount on the product or a benefit from the company, for example. Any link generated solely for a reward is considered a paid link.
Cloaking
This term represents a disguise or camouflage. However, in SEO, cloaking is the Black Hat that tries to fool Google with two versions of the same website. One made for the search engine, with the aim of achieving good positions, and another just for the user, with one or another optimization, but which would not be able to rank well because it does not provide the best experience for those browsing.
Doorway page (gateway page)
There is no commitment to a good user experience here. These are pages developed to rank well for certain terms. And when users access them, they are automatically redirected to a different site with the purpose of increasing traffic. Typically, this page tends to have shallow content, but it is well optimized with strategic keywords to occupy the top positions on Google and gain clicks.