Post by mistyssaktersfo33 on Dec 31, 2023 1:46:37 GMT -5
General Marketing Abbreviations and Acronyms You Should Know Here are seven of the most common marketing abbreviations and acronyms you're bound to hear if you work in marketing. Customer Relationship Management A customer relationship management platform is a tool used by businesses to centralize internal and customer data. It helps businesses manage sales transactions, track leads and build relationships. Some tools, for example, offer advanced features and add-ons such as email marketing and lead generation. Example We need to add a new contact to a meeting. Recommended Reading What is a Complete Guide to Customer Relationship Management A call to action is an acronym used in marketing to describe the specific direction an audience takes after engaging with its content.
Can be a button or embedded link from social media posts to landing pages and encourage customers to subscribe to a newsletter, purchase a product or book a demo call. Example We need to optimize the call-to-action on our landing page to get a better click-through rate. Click-through rate This is an engagement metric that measures the percentage of customers Email Marketing List who clicked on a link out of the total number of customers who viewed the link. For example, email marketing click-through rate measures the number of customers who clicked on a link in the email versus the number of customers who simply opened the email but took no action. Click-through rate formula Clicks Views Example Our click-through rate increased through this campaign.
Return on Investment This metric determines how much money a company makes versus how much it spends. ROI is similar to ROI in that it lets you know whether an investment is worth it. Example The ROI from our last social media campaign was. Statement of Work This project management document outlines every detail of the project. It includes deliverables timelines and project expectations. The goal is to ensure that every marketer on the team is on the same page before the project begins. Example of whether the item has been sent to a customer Word of mouth This is usually a written abbreviation that refers to a customer telling people in their network about the company.
Can be a button or embedded link from social media posts to landing pages and encourage customers to subscribe to a newsletter, purchase a product or book a demo call. Example We need to optimize the call-to-action on our landing page to get a better click-through rate. Click-through rate This is an engagement metric that measures the percentage of customers Email Marketing List who clicked on a link out of the total number of customers who viewed the link. For example, email marketing click-through rate measures the number of customers who clicked on a link in the email versus the number of customers who simply opened the email but took no action. Click-through rate formula Clicks Views Example Our click-through rate increased through this campaign.
Return on Investment This metric determines how much money a company makes versus how much it spends. ROI is similar to ROI in that it lets you know whether an investment is worth it. Example The ROI from our last social media campaign was. Statement of Work This project management document outlines every detail of the project. It includes deliverables timelines and project expectations. The goal is to ensure that every marketer on the team is on the same page before the project begins. Example of whether the item has been sent to a customer Word of mouth This is usually a written abbreviation that refers to a customer telling people in their network about the company.